During these economic times business is tough for everyone, it makes me think about where I buy things, from personal items such as groceries to Companies I deal with in work.
While I’m looking for good value, I am also looking to support local business’s, which leads me to tell you about new Irish Online Beauty Store, AuthenticSource.Com which launched late January 2010.

Authentic Source provides superior quality toiletries and cosmetics that are inspired by outstanding natural ingredients.
With an emphasis on pure ethical skincare and natural organic-based products, our online emporium offers an exclusive range of niche brands including Essential Care, Burt’s Bees, Naturaleve, Sukícolor, Balm Balm and Saijojo.

The website has been launched in response to the growing demand for natural toiletries and cosmetics. According to webstore creator, Karen Kelly, Irish consumers are following worldwide trends by increasingly choosing products by niche manufacturers who favour natural ingredients:

“Irish consumers are now more savvy when it comes to glamorous marketing campaigns and the unrealistic product claims made by some beauty companies. Our market research indicates that there’s an increasing demand for quality natural ingredients and products that are free of parabens and Sodium Lauryl Sulphate (SLS)”.

“In general, shoppers are now less likely to be coaxed into purchasing celebrity endorsed products simply because they see a slick television ad or an air-brushed picture of a model in a glossy magazine. More and more consumers have begun choosing products based on ethical, health and environmental concerns. We’re progressively becoming resistant to the hype surrounding certain beauty products. Shoppers are becoming more interested in the credentials of the manufacturers they’re buying from rather than falling for hype, clever marketing campaigns and attractive packaging,” she explains.

With a full range of Women’s, Men’s and Mother and Baby skincare, the new online store offers Irish customers a fantastic choice of premium toiletries and cosmetics, many of which are not currently available in Irish retail outlets.

So log on and check it out; AuthenticSource.Com

Mwah