Research
After months of research I finally bit the bullet & booked in for my 12 week blow dry. I have held off writing my blog post for awhile so I could really live with it & let you know my honest opinion.
What I learnt while trawling through the web was that there are many different products on the available on the market. Now all I had to do was find one that I liked the sound of with good reviews online & a hair salon I trusted to do the treatment.
I was torn between Dylan Bradshaw, Pink Hairdressing and my hairdresser Fusion in Dun Laoghaire. And I decided to go with the place I trust, Fusion.
On the days leading up to my appointment I left my hair to dry naturally with no product & naturally with some mousse to show how sometime I wear it wavy.
Left - Hair left to dry naturally, no product - Right Hair left to dry naturally with mousse
The Process
The first step in the process is to have your hair washed with a special shampoo which opens the hair follicles so that it can hold the Keratin. Then your hair is fully blow dried.
The Keratin is then put in, your hair is separated and it is put in like a full head of colour. Your hair feels wet again with the product, then you are left for approx 20 mins with designer plastic cap on!!!
Left - Hair with Keratin in it - Right Keratin left in for 20 mins with plastic cap
After the 20 mins, your hair is blow dried again and then the Keratin is sealed into the hair by using a special flat iron that reaches temperatures of 450°.
Keratin dried into my hair - already looks incredibly shiny & straight
For the next 72 hours I had to leave the Keratin in my hair, not clip it back, tie it up or even put it behind my ear… As I wash my hair every second day this was pure torcher… by Day 3 it was disgustingly greasey & Day 4 was unbearable…
Fusion are the only hairdressers in my research that invite you back to the salon to have the product washed out after the 72 hours, really nice touch. I was practically banging their door down at 9am to let me in to have it washed out.
By 9.30 I had gloriously shiny, soft, straight, non frizzy hair… just what I wanted.
Finished results
The treatment in Fusion costs between €200 – €250 depending on length and thickness of your hair. The price includes the special Keratin Complex Shampoo & Conditioner and the complimentary blow dry to wash out the product after the 72 hours.
Having lived with the 12 Week Blow Dry for 2 weeks I have found my hair is definitely softer, it blow drys in less time & I can leave my house without running my GHD through it.
However, my hair is not as I expected it to be after the process. I cannot leave it to try naturally, it still looks like an unruly mess as in Photo 1. For nights out or when I have something on I still use my GHD.
Maybe my hair wasn’t frizzy enough in the first place to need a 12 week blow dry… maybe it didn’t work to its full potential in my hair… who knows but ladies, my advice would be save your cash! It’s not cheap treatment and I don’t feel I’ve had value for money with my hair type.
Unfortunately I will have to pack my GHD for my holidays 
Fusion Hairdressing, 53A Upper Georges Street, Dun Laoghaire, Dublin TEL: 01 284 5016
Mwah
Have been thinking about having this done to get rid of the horrible frizz and kinks in my hair, but was hoping I could leave it to dry naturally with minimium effort! Thanks for your honest review, think i’ll give it a miss and won’t abandon the straightners just yet!!!
Great read – my hair is naturally curly (more than yours) and I would have gone for this if it had been longer than it is now. Interesting that you feel it wasn’t worth it in the end. To be honest, leaving it 4 days without washing creeped me out and, on that basis alone, I’d have not gone for it. Thanks Lee, great read!
Oh that’s a pity! My hair is really straight so I wouldnt need this. Wish I could get something to make it curly ( not a perm) Every curler/GHD/rollers ever tried fall out within an hour!
I have extremely curly and Unmanagable hair I was advised by the salon I go to that the 12 week blowdry would be perfect for my hair to tame it and I would be able to manage it myself. 3 weeks on I hate it, My hair was in great condition before I had it done its now Lifeless, dry and harder to manage, I wouldnt recommed this treatment to anyone my hair feels destroyed from it. what a waste of 220euro
@Ash I am horrified, does your hairdresser know how unhappy you are? I would definitely let your feelings known especially as it was their suggestion. I hope you get it sorted, I suppose if you want it to go out of your hair quicker you could use shampoo with sodium chloride in it to help but I’m no hairdresser. Keep us posted, xx
I totally agree with Lee, @ Ash id be on to who ever did the treatment for you to tell them your not a happy bunny.
I work as a mobile technician and this is one of the treatments I have very recently introduced- Last Monday infact.
I did the first treatment on my cousin so I could see and feel the results for myself,
She has naturally dark- but bleached blonde hair which is extremely dry from years of colouring and constant straightening : so I thought no better guinea pig to see the best results.
We did the entire treatment in her house within 3 hours and I can honestly say her hair never looked so healthy and shiny.. so with that i thought i couldn’t get it into my hair quick enough.
I would have very similar hair to above, very thick, dark and naturally wavy/ curly, with a little help from a friend i applied entire treatment and
DID NOT see the same fantastic result’s as I did on my cousin.
I have/ had chemically treated hair, not as dry as hers but dont feel like my hair is nearly as shiny or glossy as hers was after treatment- maybe I didnt do it as well as i did on her, cause it was only me I dont know but thankfully after my first wash today it was alot nicer but would def’ agree that if i was going out I would have to run the ghd over it, I havnt let it dry naturally yet cause I only washed it for the first time today.
IT IS softer and feels more nourished and looks smoother, i dont have the curly frizzy thing going on, but even to do on myself its an expensive treatment.
It must depend on the hair and that is exactly what i will be saying to clients in the future.
@Laura thank you for your honesty. I spoke to a girl in the salon the day I got mine & she was on her third. She had dyed blonde hair so maybe it mostly works in really over coloured, dry hair. It’s great to hear how honest you are going to be with clients. What other treatments do you do? Do you have your own website? Let us know, xx
does your hair dry straight naturally with it though??
@Sharon, only if I use a brush and hairdryer & spend time with it. Not if I let it dry naturally, it looks pretty much like the first photo on the blog post. xx
In fairness your hair was beautiful when it dried naturally with mousee before you had this put in!! I am considering it because mine is a nightmare and I could never let it dry naturally without looking like Sideshow Bob, and I think it is only really meant for people with very frizzy and unmanageable hair in the first place…I even think yours is really nice in picture one…but then none of us are ever happy with our own natural look!
I think a lot of women look to the twelve week blow dry as a straightening tretament but it’s more for ladies with unruly hair to help tame it moreso. I am now on two minds having read Ash’s experience because my hair is dark, frizzy/curly and hard to manage (hence always in a bun) I just wanted it more tamed and manageable I’m not gone on having dead straight hair at all, but now I am wondering if it does more damage than help….eeek.
Hi I have been getting the 12week blowdry done for the last year now, my hair originally was dry and extremely frizzing, blowdrying it myself made little difference ( it always has a bit of a kink but that never bothered me) I go to Dylan Bradshaw to get mine done! For me it always lasts around 20 weeks! Totally love it and will never stop getting it done! My hair still has the kink but was warned with the original consultation at the salon that that’s not what the 12 week blowdry was about! It was more about getting rid of frizz and making hair more managable which I have to say it does 100% if I actually blowdry my hair yes the kink is less obvious and it’s now super easy to use the ghd on my hair if I want it super straight prior I would have had to spend nearly 40 to 50 mins with a ghd to get to straight but now would only spend 10 mins and that’s if I take my time!!!
I have been getting the 12 week blow dry done for the last year by a mobile hairdresser , my hair was coloured blonde curly and extremely frizzy , I find this treatment excellent my hair is smoother less frizz and I am able to blow-dry it in a few minutes
Well I bit the bullet and had it done, two weeks ago. It has been mixed so far. I was so happy with the first result and delighted to be able to leave my hair down and blow dry it in twenty minutes with it looking like the hair dresser had done it. But I do find it is making my hair grease up quite quickly. Sleek I like, but sleek because it looks greasy, no. I think I might just have to try using a little more shampoo (they told me to use a teeny amount in the hair dressers) and see if that helps. It is a lot easier to manage than the thick hard to brush mane it was before this, but I am hoping it doesn’t just turn to lank and limp, greasy string in the coming weeks either. Time will tell….
Hi girls,
I have been reading the different comments by all and would be interested in giving one of you a free treatment to give feedback on to everyone. I am based on the north side and am mobile.
Let me know by return comment and I’ll make arrangements to come to you.
Thanks,
Lisa.
@Lisa thanks for the comment, what product do you use? xx
Hi Lee – the product I use is Sunliss and I have done over 50 (if not more) with this product and all were delighted with it. I also have many regulars who have been getting this with me for over a year. Would you like to try it?
@Lisa I have to admit I am tempted but if one of the readers would like to try it, I’m happy to do that
How much do you charge for it? Going to look up the Sunliss product now, xx
I charge 100 regardless of length of hair etc. And I also provide shampoo and conditioner at 50 for large and 30 for smaller one.
You can find me on gumtree.
I also am on face book under “12 Week Blow Dry – Mobile Service” You can also see some client comments as well.
Hi Girls,
Anyone interested in getting the 12 Week blow dry done I am a mobile service and have plenty of clients who would be happy to recommend the product I use and verify the excellent results.
Check out my web page http://www.12weekblowdry.vpweb.ie/ for more information.
Thanks
Lisa.
Girls, does anyone here know where I can get the Brazilian Blowout done on my hair in Dublin? I have been doing this type of “treatment” on my hair in Brazil for more than 4 years, we always knew it contained formaldehyde, our eyes water a bit during the process etc…but now it’s forbidden overthere yet there are other products on the market as good as.
I never had any bad reaction or hair loss. I need urgently to get something done on my hair, been in Ireland for more than a year and have done nothing on my hair since I am here so now the roots are driving me crazy!
Before coming to Ireland I got some great thing done on my hair somewhat called “Moroccan Brushing” which is the best thing I’ve got done on my hair and has lasted until now, from the middle to the tips my hair is still straight and shinny but on top and at the front it’s already frizzy and with wavy roots! If I can’t get to find the BBO so anyone recommend a second option? Is there any good 12-week-blow-dry that really works leaving the hair shinny and smooth? Or should I first relax the roots and then do a 12-week-blow-dry? Thanx! x)
I have very bad hair and the twelve week blow dry was brilliant. When are they putting it back on the market. It didnt bother me to have greasy hair for one extra day so I could have manageable hair for four months.
Hi Sandra
Please contact me – I am doing the 12 Week Blow Dry – I am a mobile service in Dublin/Louth area’s but if you want to come to me thats no problem either.
Thanks,
Lisa.
Hi @Lisa Connolly. Just wondering if you are still offering the free treatment?
Thanks,
Celine.
Hi Celine
Sorry but I’m not. I am still doing it for 100 for all if you are still interested.
Thanks,
Lisa
Hi all,
x
I have literally just being asking people about the 12 week blowdry. I have very curly hair but I wear it straight. My friends and I laugh about my 3 step process when it comes to my hair….wash….blowdry….straighten. All in all it probably takes about an hour if not longer from start to finish but I still wouldnt be able to walk straight out the door after as it would just get big & frizzy. I have to plan my life around my hair and it drives me crazy. Even when I choose to wear it curly it’s not easy, I am most definitely not a wash and go kind of person and don’t even get me started on the stress of beach/pool holidays!
Anyway, rant over….I thought that the 12 week blowdry could be the answer to all my prayers but I am glad I stumbled upon this blog before I handed over my money. I was hoping that the 12 week blow dry would mean that I could simple wash, quickly dry and still have perfectly straight hair but it seems that it would involve pretty much the same effort as always…I guess I will just have to live with the fact that my hair rules my life…or shave it all off…which I have been very tempted to do! Thanks so much for all your honest comments…they have saved me money that I certainly don’t have!
Hi Claire,
The 12 week blowdry would be ideal for your hair and it would transform your hair routine.
I will do the blowdry for you – you can pay me half the cost when the product goes in and you can send me on the other half when you wash your hair! Thats how sure I am that you will love it!
Lisa.
Check me out on Facebook!Read through the comments for a few happy clients that put up some comments.
http://www.facebook.com/pages/12-Week-Blowdry-Mobile-Service/148157038536576?sk=wall
Ah Lisa you’re very good. I’ll take a look a give you a buzz….I’m guessing there’s contact details on facebook.
Thanks again,
C